You might remember a previous posting on this blog entitled Is ‘S’ a Sexy Letter? . In that article I reported about three kayak companies that had highly similar slogans in their magazine ads. Well, guess what? I found another one! Seda is a very respected kayak company based in California, and they’ve been producing boats since 1969. Their ad in the February 2008 issue of Sea Kayaker magazine includes this slogan: strength. speed. spirit.
Surely there can be no others.
Balance 